After examining the service we held user researchs, tests, competitive UX benchmarks.
First step to design journey.
Tasarıma ilk adım. Kullanıcı görüşmeleri, testleri, ürün ekibi içgörüleri, pazardaki muadil ürün/servislerin incelemeleri vb. hepsi bu adımda yer alıyor.
After we collect all the data gathering from stakeholders such are users, product team, consultants, we create affinity map to refine the data and make them sense. This creates design strategy.
We held workshops with different stakeholders to gather valuable information and insights. Working together always keeps the ideas evolve.
Reflecting the users real experience on maps, guides us about how user is behaving and where are the frictions, rpblems, opportunities in service.